Art Retail Therapy Internship Overview

July 2024

During my Marketing and Design Internship with CUNY Career Launch at Art Retail Therapy (Art Store and Event Business in Queens, NY) I designed various deliverables including stickers, labels, and coloring sheets for events, branding and packaging. Additionally, I filmed and edited videos and photos to support their marketing efforts on their various social media such as Instagram and TikTok as well as boost their exposure on S’more.


Marketing Internship Social Media Insights and Analytics Ecommerce Brand Identity Photography and Videograpghy UX/UI Web Redesign Illustration Social Media Management Photo and Video Editing Adobe After Effects Adobe Photoshop Canva  


Public Event Delieverables


Die-Cut Sticker Designs
Custom Sticker Sheet designs and die cut stickers featuring unique character designs inspired by the company’s logo and owner’s pet dog. These designs were crafted to resonate with the small business’ creative demographic, by blending playful aesthetics with their existing brand identity to appeal to their artistic audience.




Coloring Page Sheet Design
For Art Retail Therapy’s booth at a local block party, I designed a fun, kid-friendly coloring page featuring the same characters I created for the company’s sticker designs. By reusing these characters, I maintained a consistent and recognizable brand identity while offering children an interactive and creative experience.

Promotional Instagram Story Background
Coloring Page
Create Our Logo Challenge



Videography and Video Editing


Local Artist Interview


filmed on iPhone and edited using After Effects and Premier Pro.



NOIR Film Interview


Irene and Sandy are a fountain of knowledge of all things queer and noir and will be sharing their film noir art, sharing about their experiences in the queer art world and their film noir obsession (very noir itself)… expect sunglasses at night, trench coats, femme fatales, and all. Love sharing this space with them and look forward to seeing you all in your campiest.



Promotional Social Media/ TikTok Videos


   


Company Label Designs


Product labels for Art Retail Therapy, incorporating the existing brand identity to create cohesive and visually appealing packaging.



Instagram Promotional Posts


Promotional Event Posts





Ecommerce Website Redesign Lo-Fi WireFrame


I was tasked with creating a lo-fi wireframe for a website redesign to add eCommerce, online shopping, and a cleaner, more professional UI. I completed the landing page and three others: Classes/Events, products, and About, all designed for a streamlined and user-friendly shopping experience.


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