Design Brief:

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Design around the uncomfortabilty and stigma behind shopping for period care products using packaging, brand identity and marketing strategy. Epathize with the consumer’s needs to create a more inclusive and comfortable experience.

Design Idea:

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Solace is a gender neutral, discreet and thoughtful competitor to other period pads. Constructed in a muted lilac premium paper box instead of vibrant plastic wrap, it uses more sensitive labels for sizes and flows to remove the stigma around heavier flows while also making it easier for consumers to scan without drawing attention from others in the store so personal purchases remain private.

Tools Used:

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Photoshop, Illustrator, Procreate, Blender, After Effects